SAF 2025
Unlocking Potential and Accelerating Transition

Aviation and Tourism Forum
Since 2022, the forum has convened industry leaders to discuss sustainability, recovery, and digitalization strategies. Hosted at prestigious venues such as the Four Seasons Hotel and the Casino de Madrid, the forum has reinforced its role as a major driver of industry-wide change and is set to transition to an entirely private event in 2025.
Aviation & Tourism Forum
Former Speakers
Palacio de Cibeles is the most iconic building in Madrid, located in the heart of the city, with spectacular architecture that will leave you speechless.

Maarten Wetselaar
A visionary leader in energy transition, Maarten Wetselaar brings a wealth of experience in sustainable energy solutions and strategic innovation.

Conrad Cliyord
With extensive expertise in aviation and tourism, Conrad Cliyord is known for his strategic insights and dedication to fostering global connectivity.

Josep Pique Camps
A seasoned diplomat and policy expert, Josep Pique Camps has made significant contributions to international relations and economic development.

Begoña Villacís
An influential political figure, Begoña Villacís is dedicated to urban development and advocating for social equality and justice.

Flor Diaz
Renowned for her leadership in aviation safety, Flor Diaz has a strong track record of enhancing operational standards and regulatory compliance.

Felipe Calderón
As a former president, Felipe Calderón's legacy is marked by his efforts in economic reforms and strengthening democratic institutions.

Javier Sánchez
An expert in sustainable tourism, Javier Sánchez focuses on promoting eco-friendly practices and sustainable development in the tourism industry

Svend Olav Leirvaag
A respected authority in digital transformation, Svend Olav Leirvaag leverages technology to drive innovation and efficiency in the aviation sector.
Objectives
In this 4th edition, the forum focuses on SAF as a crucial lever for sustainability in aviation. With the theme "SAF: Unlocking potential and Accelerating Transition", the event will address:
Who should attend?
- Government Representatives: Officials from tourism, transport, and economic ministries, as well as embassy representatives, to discuss policies and opportunities for investment.
- Aviation Technology and Innovation Experts:
Leaders in sustainable aviation technologies (such as SAF providers and green tech companies) to highlight innovations that align with forum goals. - Hotel and Hospitality Executives:
Key figures from major hotel chains and hospitality services exploring partnership opportunities to enhance destination appeal.
- Airline Executives:
CEOs, COOs, and sustainability officers from both commercial and private airlines interested in exploring new routes and partnerships in tourism. - Environmental and Sustainability Organizations:
NGOs, think tanks, and advocacy groups focused on sustainable travel and environmental impact reduction in aviation and tourism. - Travel and Tourism Influencers:
Prominent influencers and media professionals in travel who can amplify forum discussions and promote sustainable travel initiatives - Logistics and Transport Providers:
Representatives from logistics, ground transportation, and supply chain companies to explore partnerships for integrated transport solutions.
- Tourism Boards and Agencies:
Representatives from national and regional tourism boards looking to promote their destinations and align with sustainability trends. - Investment Firms and Financial Institutions:
Investors seeking to identify and fund tourism and aviation projects with growth potential and alignment with environmental goals. - Airport Representatives:
Managers and development directors from airports interested in enhancing traveler experience and exploring collaborations.